# Name and description

> How each brand context API describes the company: names, taglines, short and long descriptions for linear.app, and the descriptions that were out of date.

All endpoints except one return the name of the company, and most return a description. They read the same website, but they describe Linear differently. The main cause is that they read the site at different times.

| Endpoint | Key | What it returned for linear.app |
| --- | --- | --- |
| Brandfetch Brand Context API | `identity.tagline` | "product development software for teams and agents" |
| Brandfetch Brand Context API | `identity.description` | Two sentences: founded in 2019, a product development system, "more than 40,000 organizations" |
| Brandfetch Brand API | `description` | "Linear helps streamline software projects, sprints, tasks, and bug tracking. It's built for high-performance teams." |
| Brandfetch Brand API | `longDescription` | Eight sentences on "bringing the magic back to software" and the former employers of the founders |
| Context.dev Brand | `brand.slogan` | "The product development system for teams and agents." |
| Context.dev Brand | `brand.description` | Four sentences on issues, projects, roadmaps and "AI-powered workflows" |
| Firecrawl branding | `brandName` | "Linear", no description |
| Logo.dev Brand API | `description` | "Linear is a product development platform for planning and building products." |
| Rainbrand Brand Skill | `profile.name`, `references/positioning.md` | "Linear", and written guidance on how to describe it |

## Which description is current?

The descriptions that mention agents are current. On 11 November 2026, the Linear homepage called the product "The system for product development", "purpose-built for planning and building products with AI agents". The two responses with the most recent reads say much the same. They are the Brandfetch Brand Context API (read on 16 October) and Context.dev Brand (from a cache about five hours old).

The Brandfetch Brand API `longDescription` and the Logo.dev `description` describe an issue tracker. The Brandfetch Brand API gives no date for its text.

`GET /v2/brands/linear.app` (Brandfetch Brand API)

```json
{
  "name": "Linear",
  "description": "Linear helps streamline software projects, sprints, tasks, and bug tracking. …",
  "longDescription": "Linear is a brand that is passionate about bringing the magic back to software. …",
  "claimed": false
}
```

1. `longDescription`: No date on this text, and no mention of agents.

## How to pass it to a model

- Use one sentence, not a paragraph. A model repeats each claim in the description, for example "more than 40,000 organizations".
- Use the words of the company instead of a summary. Make sure that they agree with the homepage. The Context.dev `slogan` and the Brandfetch `identity.tagline` are both close to the line that Linear uses.
- Pass the date of the read with the description. See [Dates and versions](https://brandcontextapi.com/fields/dates-and-versions).

## What a maintained brand adds

Maintained context is brand context prepared from sources added for the brand. Rainbrand's Brand Skill for Linear does not return a description field. It returns guidance on how to describe the company, in `references/positioning.md`. Two lines from the file are "Describe Linear as the product development system for teams and agents" and "Ground claims in specific workflows". The [Brand Skill page](https://brandcontextapi.com/responses/rainbrand-brand-skill) shows the file.

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Source: https://brandcontextapi.com/fields/name-and-description
Last updated: 2026-11-11
Published by The Brand Object. The Brand Object is run by Rainbrand, which makes two of the endpoints described here. Their pages follow the same rules as the others.